Adler Bank has chosen Digital Broadcasters to create a professional branding campaign for a new product called Cash Ex Cards. Combining the brand development and marketing strategy, DB also won the contract to build a card distribution software where Adler Bank administrators can interact with Retailers, Distributors and the end users. The target consumer are tourists working and living abroad from there country. Customers send money from one country to the other via means of a scratch card available on the high street. The database links to an exchange rate and commission adjuster.
The Cash Ex Cards branding needed to be clear consistent and easy to use. Marketing material such as Information packs, Flyers, Bill Boards and Press pack are an integral part in creating the brand awareness for this new concept.
Card Distribution Software
User Management and Database Development
The website acts as central point for users, distributors and retailers to manage Cash Ex Cards services i.e. stock control, online registration, stats etc. This is monitored and managed through an administrator/account manager for Cash Ex Cards.
Here is a list of main features and services to be built.
Stock Control Management – Cash Ex Cards cards are purchased and automatically deducted within its retailer or distributors stock count – also showing availability / quantity type. When cards are low or out of stock an alert screen pops-up prompting a re-order. The transactions can be sorted by date, sold, card size, shop, retailer and distributor. The user then has the option to deposit money automatically confirming a new order being placed and account debited.
Security Settings – Each user is given a security level in which they can enter the site. Permission to access restricted files / data is determined via the administrator.
Security feature – Some of the features include; session time outs, number of allowed username and password attempts.
Cash Ex Cards Card Log– Here the user is able to see exactly what progression data has entered .i.e. if a card has been bought, registered and if the card is still in use. The Cash Ex Cards Card data log enables an admin or account personnel to monitor the card and the client. Once a reseller has sold the card a reseller has must dept the money immediately.
Analytic Data Tools
Research and reports can be performed using the information stored in the database to see which seller / retailer / distributor has sold the most cards, which are most popular and who spends most etc. Also, date, time, distributor, shop and amount has proven to be a useful tool.