Building successful digital campaigns
The purpose of this policy is to outline the acceptable use of computer
equipment at Digital Broadcasters. These rules are in place to protect
the employee and Digital Broadcasters. Inappropriate use exposes Digital Broadcasters to risks including virus attacks, compromise of network systems
and services, and legal issues.
This policy applies to employees, contractors, consultants, temporaries,
and other workers at Digital Broadcasters, including all personnel affiliated
with third parties. This policy applies to all equipment that is owned
or leased by Digital Broadcasters.
4.1 General Use and Ownership
1. While Digital Broadcasters’s network administration desires to provide
a reasonable level of privacy, users should be aware that the data they
create on the corporate systems remains the property of Digital Broadcasters. Because of the need to protect Digital Broadcasters’s network,
management cannot guarantee the confidentiality of information stored
on any network device belonging to Digital Broadcasters.
2. Employees are responsible for exercising good judgment regarding
the reasonableness of personal use. Individual departments are responsible
for creating guidelines concerning personal use of Web/Intranet/Extranet
systems. In the absence of such policies, employees should be guided
by departmental policies on personal use, and if there is any uncertainty,
employees should consult their supervisor or manager.
3. InfoSec recommends that any information that users consider sensitive
or vulnerable be encrypted. For guidelines on information classification,
see InfoSec’s Information Sensitivity Policy. For guidelines on encrypting
email and documents, go to InfoSec’s Awareness Initiative.
4. For security and network maintenance purposes, authorized individuals
within Digital Broadcasters may monitor equipment, systems and network
traffic at any time, per InfoSec’s Audit Policy.
5. Digital Broadcasters reserves the right to audit networks and systems
on a periodic basis to ensure compliance with this policy.
4.2 Security and Proprietary Information
1. The user interface for information contained on Web/Intranet/Extranet-related
systems should be classified as either confidential or not confidential,
as defined by corporate confidentiality guidelines, details of which
can be found in Human Resources policies. Examples of confidential information
include but are not limited to: company private, corporate strategies,
competitor sensitive, trade secrets, specifications, customer lists,
and research data. Employees should take all necessary steps to prevent
unauthorized access to this information.
2. Keep passwords secure and do not share accounts. Authorized users
are responsible for the security of their passwords and accounts. System
level passwords should be changed quarterly, user level passwords should
be changed every six months.
3. All PCs, laptops and workstations should be secured with a password-protected
screensaver with the automatic activation feature set at 10 minutes
or less, or by logging-off (control-alt-delete for Win2K users) when
the host will be unattended.
4. Use encryption of information in compliance with InfoSec’s Acceptable
Encryption Use policy.
5. Because information contained on portable computers is especially
vulnerable, special care should be exercised. Protect laptops in accordance
with the “Laptop Security Tips”.
6. Postings by employees from a Digital Broadcasters email address to
newsgroups should contain a disclaimer stating that the opinions expressed
are strictly their own and not necessarily those of Digital Broadcasters,
unless posting is in the course of business duties.
7. All hosts used by the employee that are connected to the Digital Broadcasters Web/Intranet/Extranet, whether owned by the employee or
Digital Broadcasters, shall be continually executing approved virus-scanning
software with a current virus database. Unless overridden by departmental
or group policy.
8. Employees must use extreme caution when opening e-mail attachments
received from unknown senders, which may contain viruses, e-mail bombs,
or Trojan horse code.
4.3. Unacceptable Use
The following activities are, in general, prohibited. Employees may
be exempted from these restrictions during the course of their legitimate
job responsibilities (e.g., systems administration staff may have a
need to disable the network access of a host if that host is disrupting
Under no circumstances is an employee of Digital Broadcasters authorized
to engage in any activity that is illegal under local, state, federal
or international law while utilizing Digital Broadcasters-owned resources.
The lists below are by no means exhaustive, but attempt to provide
a framework for activities which fall into the category of unacceptable
System and Network Activities
The following activities are strictly prohibited, with no exceptions:
1. Violations of the rights of any person or company protected by copyright,
trade secret, patent or other intellectual property, or similar laws
or regulations, including, but not limited to, the installation or distribution
of “pirated” or other software products that are not appropriately
licensed for use by Digital Broadcasters.
2. Unauthorized copying of copyrighted material including, but not limited
to, digitization and distribution of photographs from magazines, books
or other copyrighted sources, copyrighted music, and the installation
of any copyrighted software for which Digital Broadcasters or the end
user does not have an active license is strictly prohibited.
3. Exporting software, technical information, encryption software or
technology, in violation of international or regional export control
laws, is illegal. The appropriate management should be consulted prior
to export of any material that is in question.
4. Introduction of malicious programs into the network or server (e.g.,
viruses, worms, Trojan horses, e-mail bombs, etc.).
5. Revealing your account password to others or allowing use of your
account by others. This includes family and other household members
when work is being done at home.
6. Using a Digital Broadcasters computing asset to actively engage in
procuring or transmitting material that is in violation of sexual harassment
or hostile workplace laws in the user’s local jurisdiction.
7. Making fraudulent offers of products, items, or services originating
from any Digital Broadcasters account.
8. Making statements about warranty, expressly or implied, unless it
is a part of normal job duties.
9. Effecting security breaches or disruptions of network communication.
Security breaches include, but are not limited to, accessing data of
which the employee is not an intended recipient or logging into a server
or account that the employee is not expressly authorized to access,
unless these duties are within the scope of regular duties. For purposes
of this section, “disruption” includes, but is not limited
to, network sniffing, pinged floods, packet spoofing, denial of service,
and forged routing information for malicious purposes.
10. Port scanning or security scanning is expressly prohibited unless
prior notification to InfoSec is made.
11. Executing any form of network monitoring which will intercept data
not intended for the employee’s host, unless this activity is a part
of the employee’s normal job/duty.
12. Circumventing user authentication or security of any host, network
13. Interfering with or denying service to any user other than the employee’s
host (for example, denial of service attack).
14. Using any program/script/command, or sending messages of any kind,
with the intent to interfere with, or disable, a user’s terminal session,
via any means, locally or via the Web/Intranet/Extranet.
15. Providing information about, or lists of, Digital Broadcasters employees
to parties outside Digital Broadcasters.
Email and Communications Activities
1. Sending unsolicited email messages, including the sending of “junk
mail” or other advertising material to individuals who did not
specifically request such material (email spam).
2. Any form of harassment via email, telephone or paging, whether through
language, frequency, or size of messages.
3. Unauthorized use, or forging, of email header information.
4. Solicitation of email for any other email address, other than that
of the poster’s account, with the intent to harass or to collect replies.
5. Creating or forwarding “chain letters”, “Ponzi”
or other “pyramid” schemes of any type.
6. Use of unsolicited email originating from within Digital Broadcasters’s
networks of other Web/Intranet/Extranet service providers on behalf
of, or to advertise, any service hosted by Digital Broadcasters or connected
via Digital Broadcasters’s network.
7. Posting the same or similar non-business-related messages to large
numbers of Usenet newsgroups (newsgroup spam).
Any employee found to have violated this policy may be subject to disciplinary
action, up to and including termination of employment.
Spam Unauthorized and/or unsolicited electronic mass mailings.
7.0 Revision History
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Digital Broadcasters Ltd, 26 York Street. London. W1U 6PZ
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