Building successful digital campaigns
Tech giant Google, with the humble beginnings of a simple search engine, has recently ventured out into less familiar technologies, such as self driving cars, a drone delivery system, and research into medical technology to name a few. These all seem very distant ventures from a humble search engine, and the company has come under mild scrutiny in the past. However, Google thinks they have the solution. The recently revealed their plans for a corporate restructure, and in the process creating a new parent company, which they have called Alphabet abc.xyz – yes that is the URL.
Google will retain all of their web-based ventures such as the search engine (of course), YouTube, Google Chrome, Google Docs, and so on, as well as other ventures such as Android. All other developments and technologies, such as Google Fibre and Wing (Google’s drone system) will become part of Alphabet, possibly also run by other subsidiaries of Alphabet.
The change, says Google founder Larry Page, will allow google to place an increased focus on their own services and opportunities, rather than trying to diversify and spread themselves too thin.
“This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google,” he said in a blogpost.
Also, the it appears that the change was also fuelled by investors, who were often left in the dark over where their money was being spent, due to the large diversity of the ventures that Google was taking part in. After the restructure, investors will have a much clearer understanding about where their money is being spent.
For the user, what does this change mean? Not much really. Some of Google’s products may now be licensed under “Alphabet” rather than “Google”, but that isn’t an issue to most. Even then, the large majority of Google’s most used products will remain as part of Google in the restructure, so the majority of users may not even notice the restructure. If you own shares of Google, they will automatically become shares of Alphabet, but will retain the ticker symbols GOOG and GOOGL.
Whatever the outcomes of this restructure, the result can only be positive for Google. Greater focus on their own products can only mean better products for the end user.
Here are some of what our customers say:
People buy and use services that they read about on another persons blog
Target your audience and customers with targeted email marketing campaigns
Together we can create spectacuar websites that deliver results!
One Billion Page visits. Total of 750,000 signed-up
Another success story of our e-commerce development and website design
A drupal website to showcase the best of windmill adult entertainment
A bespoke e-commerce solution created for one of the biggest shows on TV
Find out who we have worked with and the awards we have achieved
Questions to ask yourself to achieve exactly what you want from your site
Sell your products and services directly on facebook to the masses
Digital Broadcasters Ltd, 26 York Street. London. W1U 6PZ
Existing customers: 020 7477 2269
New customers: 020 7224 4353
Fax: 0870 0417 862