The three options – and numerous sub-variations – of the new Apple Watch will be available to pre-order in the United Kingdom beginning on the 10th of April and hit shelves on April 24, Apple CEO Tim Cook recently announced. The Apple CEO formally presented the Apple Watch release date at the company’s ‘Spring Forward’ event at San Francisco’s Yerba Buena Center for the Arts. The UK joins the US, Australia, Canada, China, France, Germany, Hong Kong and Japan in the first group of countries where the Apple Watch will be released. Cook also played up the watch’s 18-hour battery life, although the quoted time this is naturally shortened to seven during a workout, 6.5 for audio playback and three hours of talk time.
The basic, fitness-centered aluminium-alloy Apple Watch Sport (left) is £299 and £339 for the two sized faces, while the standard stainless-steel Apple Watch (center) is from £479 running up to £949 depending on which strap option you choose. The limited 18-karat Watch Edition will be available only at selected stores and costs a whopping £8,000 to over £13,000 if fully customized.
Apps can be downloaded through the iPhone’s App Store. Giz got hands-on with the Apple Watch back in September and we’ve been updating our Apple Watch Strikes Back! hub with all the necessary information from the event today, so go check it out.