One of the main challenges facing website designers is to produce web pages that look really good on the whole range of devices we use nowadays. On the one hand, laptop and desktop monitors are getting larger so users can make the most of streaming video, whether it’s for gaming or watching movies and TV online, and on the other hand smartphones and tablets mean an ever increasing number of people want to view the same websites on much smaller screens.
Website design technology is developing to keep pace with these challenges, and responsive and adaptive web design is allowing web pages to meet the demands of the multi size market. As ever, Google has not been slow to pitch in with tools to help things along, and Google Labs has recently updated its Browser-Size application to allow anyone with Google Analytics to check how their web pages will look on various screen sizes.
Why is Browser Sizing Important?
Whenever you land on a web page chances are you’ll make a decision on whether you’re interested or not based on what you can see straight away, so it’s really important for the website owners (and designers) to arrange the web page in such a way that the key elements appear right in front of the surfers nose at the outset, or if they can’t all fit, make it clear there is more to scroll to.
Failing to do this may mean a person viewing a web site might not even know there’s a really good special offer or feature that they would happily part with their hard earned money for.
What The Browser Size Tool Offers
Sitting in the “Page Analytics” menu, running the browser-size analysis brings up a diagram that shows what percentage of the web pages can be seen by what percentage of visitors on different devices. By doing this a website owner may realise that the all-important call to action feature that’s designed to get the customers in to a buying frenzy just isn’t being seen by enough people. This then gives them the chance to pick up the phone and get a web designer on the case before too many opportunities are lost. So to make sure visitors to your web pages are seeing what you want them to, whatever the device, check it out here: