C Digital

Digital Talk – Ecommerce Design and Marketing Strategy

Digital Talk approached Digital Broadcasters in need of a website revamp introducing a better user experience when purchasing a Mobile Phone and Contract

  • Digital Talk needed to offer clients their products and contracts
    instantaneously via the Web utilizing a bespoke reputation creating
    a one-stop shop when ordering through the website.
Key Objectives

  • Gain market share
  • Attract more customers to website
  • State of the art professionalism
  • Reduce cost of marketing
  • Online ordering
  • Improve image of the company
  • A User-Friendly environment

The Solution

  • Create a full and easy to manage database driven website. Allowing
    the flexibility to add and delete products (news items, special offers,
    products and prices) when needed and from any location.
  • This web site will include sophisticated technology and a Clean
    Design, Custom Background and Stunning Graphics (eye candy).
  • The site will also include an online ordering service for clients.

System Overview.

Home/Splash Page – This page required a main site
redesign introducing a new logo while keeping the company ‘look and
feel’. It was essential that this section attracts the user, as this
is the front cover and represents a virtual shop front.

Content Management System – Secure technology is used
when creating a password protected administration panel allowing access
to the web site. An administrator can change, news items, images, special
offers, products, P+P and prices instantaneously. Updating the stock
control is easy from the CMS on the website administration panel

Special Offers -This link provides current offers,
special packages and discount prices for existing services and new customers.

Product and Contract – After viewing a phone and
its description the user has the option to select the product with optional
contracts.

Order page – Here the monetary transaction between
the client and Digital Talk is processed. The user will enter their
details and order the service they require online with a Debit /Credit
Card integrated service.

Confirmation Page – The page is only be created if
the client has ordered a product and has been authorised. It contains
the product information, reference number and a confirmation email for
the client.

E Zine – Emails can be sent via the E-Zine notifying
customers of new offers or special deals currently in stock.

Auto download and Print orders – Once an order
has been processed a confirmation of order and a delivery address label
is printed.

Credit/Debit Card Integration – This aspect
of the project will allow clientele to order online. After any transaction
the system will automatically send a confirmation E-mail back to the
user. This will allow the client to recognize that the transaction has
been processed

Why not take a look at Digital Talk and click here to let us know what you think?

 
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