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New Product Review App

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Product Review AppInteractive shopping is getting even smarter.  Greentape, the application developer, is launching a new app that aims to bring in-store product reviews to consumers as they shop.

The idea is to offer consumers up to date customer reviews as they browse around shops to let them make informed decisions about the products in front of them on the shelves.  The hope is that this will actually encourage people to buy, and at the same time allow retailers to gather information about the browsing and buying habits of visitors to the shops.

The technology to make the system work does represent an investment on the part of the retailers.  Consumers download the app, and as far as they see, they simlply see product information and reviews live on the screen as they browse around the shop, looking at the products.  The screen will contiually refresh to show information on the products that they are looking at as they move through the shop.  Greentape claim the information is accurate to about 3 feet.  The way it works is that the shop will install beacons around the store which transmit the information to the app from the supporting software.  So the information available is localised to the store you are in, and is only available in stores that have signed up for the system.

The display will show reviews of the products, with those with the highest ratings shown at the top of the list.  The CEO of Greentape, Chris Daltas, emphasises that this is not a rewards system, it’s purely about what user reviews exist for particular products, and what reviews of their own shoppers would like to leave.  This way the database is routinely refreshed and kept up to date with what shoppers are thinking.

So why would consumers use the app?  The phrase being used is “empowered shopping experiences”, meaning shoppers get the chance to have their say and feel part of the retail process.  The merchants then benefit because this engagement helps trigger buying behaiour and helps capture data to identify shopping trends.

Still not convinced that the system will sell?  Here are some facts and figures from Greentapes’ own research:

  • Consumer ratings are the most trusted source of product information.
  • 80% of all consumer product ratings are positive.
  • Consumer ratings improve conversion, increase order size and decrease returns.
  • 84% of shoppers would like to see a consumer rating before making a purchase.
  • 63% of consumers are more likely to shop where ratings exist.
  • Positive ratings double conversion.
  • On average, ratings improve conversion by 14.2%
  • After seeing a rating, a consumer is 178% more likely to buy that product.
  • Products with ratings, on average, have a 20% lower return rate.
  • A product with a high rating is 40% more likely to convert than the same product on discount

 

So it’s a good sell for the merchants, it’ll be interesting to see how the buying public responds.


1. All menus are now managable from backend via plugin. To manage it you should go to Tools->Navigation and there you’ll find navigation groups for Top Menu, Bottom Menu (the footer menu), First Block (left orange block with links), Second Block (centre orange block with links), Third Block (right orange block with links). In addition, you can find Service and History groups there (for home page slider), so you can add new submenus for them and attach necessary pages.

2. For every post now you can assign images in “Post Images” section. It’s quite easy, so if you have troubles with it just let me know.  These images will then be used in carousels, etc.

3. To manage home page top carousel you should just add necessary posts to “Home Page Slider” category and upload images for these posts.

4. To manage inner page top carousel you should just add necessary posts to “Inner Page Slider” category and upload images for these posts and add text in “Excerpt” section (this text will be used as the description, which appears on hover).

5. To manage home page tabs carousel you should add pages as descr. in 1 and again add image to every page you use and add “excerpt” text which will be used as the description.

I know that it’s quite abstract instruction, but if you have any problems, I’m always here to help via Skype or email.


Using our agency to deploy an online brand creating digital conceptual design

Conceptual design is the first real step you need to take in the process of creating a website, a logo, or an advertising campaign. By thinking about your business and what it offers, the perfect design can be created to express the message you wish to convey.

At Digital Broadcasters, the practice of conceptual design is a part of our daily life. We take the time to truly understand your business and your business goals in order to develop a design that will be sure to reach your target audience in an effective manner.

We offer a number of services that include conceptual design. Among these services are:

  • Brand strategy
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  • Online marketing
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Each of these services requires conceptual design in one way or another. With brand strategy, for example, we will work closely with you in order to understand the message you wish to convey with your brand. We will then develop a number of ways to make your brand more recognizable and, ultimately, preferred by your target audience.

E-commerce systems also requires the art of conceptual design as we create a method for you to conduct business online in a manner that convenient for your customers. Similarly, the media design and marketing strategies we create all find their beginnings rooted in conceptual design.

The online gaming and quizzes we create also start with conceptual design. At this stage, we consider the overall purpose of the games and quizzes. Of course, your ultimate goal is to draw customers to your site and to keep them coming back. Nonetheless, you have to decide if you want the games to be purely for fun or to be informational.


We pride ourselves on being experts in creative planning and design. Every service we offer to our clients involves using creative thinking as well as knowledge in design and technology in order to develop a plan that will work best for you and your business.

Since you are our number one priority, our first step is to meet with you and determine precisely what your business needs. Perhaps you need to increase the number of people that visit your site. Or maybe you have enough visitors but not many of them are actually making a purchase. On the other hand, you might already have a large consumer base, but you need to find a way to make them loyal to your brand only.


Brand recognition campaigns are an important component of any marketing strategy. At the same time, care must be taken with the campaign in order to ensure your brand is not associated with something negative. After all, if your brand conveys a negative message, you will experience brand rejection rather than recognition.

After creating the right brand to properly represent your business, you must work toward getting the consumer to associate your business with your brand. If they don’t instantly link your businesses and your services to the brand before them, you need to launch a brand recognition campaign.

 
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