All posts in Web Design

Dynamic Remarketing: Saving Your Business in 2015?


You’ve heard the phrase “new year, new me” before—everyone uses the date January 1 to make changes in their lives for the better, and that includes businesses as well. It’s basic protocol for all businesses to know their customers, especially what they want and need. But there are additional elements at play when dynamic remarketing comes into the fold: knowing what they wanted (but couldn’t purchase at the time), and knowing what they will want in the future. Dynamic remarketing is also important not only because they can bring those who are just “window shopping” to buy—it can also help you re-establish business relationships you may have had before. Example campaign Digital Broadcasters created for the Armani watches using clever re-marketing technique that resembled a site take over.

Getting To Know You

Customers are fickle—they’re bombarded with untold ads a day. The amount of stimuli these ads bring to customers cause them to be overwhelmed or confused, especially when they see your ads and your competitors’ ads, and making a decision on whether to buy or not may move to the back of their minds. Businesses are jockeying for them to buy their products and services, and sometimes they block off these ads that they might have already seen from your company, your competitors, and other businesses in unrelated industries. Using dynamic remarketing, however, gives customers a sense of belonging—that you remembered them and their individual wants and needs. This can be directly linked through Google merchant account or Magento store to show off your products as soon as they get uploaded.

Social Remarketing?

Social media can prove useful in your quest for dynamic remarketing. For example, customers can retweet your Twitter about certain products and services they’re interested in. Businesses should take note of the mention of their company in their tweets and retweet customers. You only have 160 characters, so make sure you recommend certain products and services to them based on their wants and needs in as little space as you can. Doing this via social media will give you an edge, and if you document the mentions of your company on social media sites such as Twitter, you can get to know who’s buying your products and services better.

The Right Time

You need to know when to remarket as well—customers don’t want to be bombarded with marketing materials over and over, which often translates to spam. You might want to think of a clever remarketing campaign—this financial services company participated in Love Lending Week, which promoted lending money to small businesses. The week they participated in the event was the first week of November, giving small businesses not only the money, but also the time to allocate money into their holiday marketing efforts. Example ad campaign below we did for DunHill.

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Follow The Money

Google has made dynamic remarketing easy, add a piece of JS script onto your website where by Google will start to register your users (minimum of 100 users before re-marketing kicks in).

As one of the leading advertisers in the world, Google have created many tools to help businesses reach out to potential customers who have browsed the site once before and have their information on file. This can help increase conversions—most sites have reported increased conversions when customers were remarketed to, making it one of the more lucrative and popular ways of marketing today.


Thankfully, with technology, this is a lot easier than it used to be—you can track customers’ searching habits on your online store or website and suggest it to them while they’re browsing.

Dynamic and normal remarketing helps your business reach customers they couldn’t reach without the user punching in there credentials.

Google ads keeps your products and services fresh in their minds and establishing that personal connection is essential to a good business relationship.

It answers two questions—what customers wanted before (but couldn’t get for any variety of reasons) and what they might buy in the future if they return to your website or shop to buy anything. With current technology, you can use dynamic remarketing to increase your conversions and establish (or re-establish) a business relationship with your customers.

Eye-Tracking in Website Design – Seeing in to the future!

Comments Off on Eye-Tracking in Website Design – Seeing in to the future!

Infrared Eye TrackingImagine you could control your smartphone or laptop with a glance, or a blink of your eyes.  While this may seem like something from a sci-fi movie, it’s not as far-fetched as it sounds.

In fact it’s already happening.

The research and development of eye-tracking has been gathering pace over the last few years, and it’s already in use on numerous devices in military and medical equipment.  The breakthrough has been to make it work in the day to day bustle of everyday life on smaller consumer devices like smartphones and laptops.



The Techie Bit

So how does it actually work?

Three elements are needed to make the wizadry work, a light, a camera and some fairly sophisticated software.   When you look at a device it will shine a light in to your eyes, usually infrared so you’re not even aware of it, and the camera will detect the reflected light from the pupil of your eye.  The direction of the reflected light is then calculated, and the position of the spot on the screen that you’re looking at is noted in the software.  The software can measure movement of the spot on the screen, when you blink, how long you blink for, how long you stare at a particular spot for, and specific patterns of movement such as when your eyes move to the bottom of the screen and stay there.

Most devices that display websites have a small camera attached as standard, and attaching a small light source with the cameras will be a minor addition in the future.

What This Means For Website Design

Eye-tracking is a new feature for web design.  It’s one thing to incorporate it effectively in a pilots helmet costing tens of thousands of dollars, quite another in an iPad.  And there are a whole number of practical obstacles to overcome.   Some people wear glasses and contact lenses. We all read at different speeds and scan across screens in different ways.  Some of us linger naturally on images while others spend more time on the text.  The software has to interpret this variety of behaviours in the way our eyes scan across a screen or web page, and understand when we want an action to take place, or when we just want to look at what’s there.

The designers of this technology are looking at various solutions, from using particular actions, such as using long blinks to be the equivalent of a mouse click, lingering on the edges of a screen as an instruction to scroll, or having extra panels on the edges of the screens with specific action buttons that are activated when focused on.

However the issues are resolved, eye-tracking is an exciting development that could have a significant effect on the design of web pages in the future.  The whole layout of pages, and the features they offer, may evolve in a way the industry hadn’t considered in the past to accommodate the way we actually look at websites, and the speed that we can make things happen, literally in the blink of an eye.

So, to see the future of interactive websites – then keep watching this space…….

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Digital Broadcasters are experts in the field of interactive website design. Our award-winning interactive website design team bring you the very best in interactive brand strategy, building the public’s trust in your brand, whilst our in-house design team make your live website reach its full potential by focusing on user experience.

We understand that interactive websites especially must be easy for your user to navigate around, and our developers work to marry the most user-friendly experience with beautiful and innovative interactive website design.

Find out just how much we can do for you

Feel free call us on 020 7477 2269 to find out more about how we can help to maximise your online presence, visit our friendly advisors in our London head office for a chat.

With a strong focus on aesthetics, we keep it modern and clean-cut whilst incorporating quirky custom designs created uniquely for you.

We can make your website as exciting, unusual and modish as you like, and email campaigns and print designs can be created with a similar feel if required. So whether your business’s audience is younger or just ‘alternative’, we utilise the right language and visuals to correspond with their style.

Get in touch

Call us on 020 7477 2269 to find out more about how we can help to maximise your online presence, or visit our friendly advisors in our London head office for your free consultation.

At Digital Broadcasters, we understand that successful websites aren’t built based on a ‘one-size-fits-all’ template. That’s why with custom web design, we take into account any special requirements and listen to exactly what you want your website to represent.

As well as design and marketing, we deal with database design and programming, and all our websites consist of a Central Management System (CMS). It’s all made to fit your requirements.

Let’s talk Digital

Call us on 020 7477 2269 to find out more about how we can help to maximise your online presence, or visit our London head office for a free consultation.

Our quality business websites help you to get the quantity. We’re talking targeted traffic, and that’s what we do. Having already helped hundreds of businesses get noticed online, we use the best online marketing strategies to create professional, user-friendly websites that your customers will love.

We work to understand your brand identity fully, and so by gauging your target audience, Digital Broadcasters can get your company exactly where it wants to be in the world of online business.

Request a quote

Give us a call on 020 7477 2269 to find out more about how we can help you get your business noticed online, or visit our friendly London head office for a chat.

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