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Everybody wants to increase traffic and social engagement on his own website and social networks.

As well as following the tips in our article “How to improve your Social Media Engagement” there is another method very attractive for users wanting to create a competition, usually called Giveaway. People love getting a discount or winning something for free: participating  in your contest they will advertise your brand involuntarily.

But how you can make an efficient giveaway?

 

Step one

First of all you have to determine the goal of your competition giveaway: is it for Facebook, Twitter, Youtube…? What does it focus on? And not least, how much will your budget be? It’s really important choose the correct strategy depends the goal and the place of the giveaway.

Step Two

Second step concerns the prize and the duration of the competition: about the first one you need to offer something tempting but which is consistent with your brand, something that people could want and for which they can “waste” five minutes of their time … something that’s worth it!
The duration of the contest must be neither too short nor too long: in the first case, users would not have enough time to participate (and thus you’d end up having little advertising and few participants), but not too long because users will forget your competition: usually a month is a good compromise.

Now you have all that you need to create your giveaway.

Step 3

On internet you can find a lot of tools (free too) to help you manage social on the web, dont worry they are not indispensable, but they can make it easier. One of them is Rafflecopter. With the free version you can ask for a like the Facebook fanpage, follow the Twitter account and tweet a message, write a blog comment or create a personal request. It provides you a widget to publish on Facebook, or a link to share everywhere. It will record all entries (which will be displayed in a chart) and finally it will draw lots as many as winners you want.

If you don’t want to use tools like this you can create a suggestive image and share it on your social network asking to like/follow the page/account, like the image and share it with their friends (remember to tell them to put the public privacy of the post shared). At the end of the contest you will need extract the winner and check he followed the all step by yourself.

Even though, you can use both!

The last things that you can do to promote your giveaway are make a great newsletter and send it to your mailing list and try to submit it in other website and social network.

Win Win

When you will have your winner, you have to send the prize and delete the giveaway,

You have now gained new fans/followers and improved your social engagement to increase your mailing list!


Keyword rich domains in my eyes use to be the most powerful asset that a companies website could own. Google would look at this as a starting point when crawling a website and publishing its ranking on SERP – therefor the first thing Google robots used to register when crawling a website was this.

How more so with exact-match domain, for example “usedcars.com rather then companynameusedcars”. These on-page tactic its is know as a fact are considered rather influential as far as Google is concerned. Most probably followed by the Title tags and H1 embedded code. Many companies have now used and abused this and purchased many gold domain names, some at a premium and some even smarter and more dedicated website “at cost”.
Well guess what? Google are now clocking on to this and have changed their approach as far as domain names are concerned.

web spam team announcement

Matt Cutts, head of Google's web spam team announcement

During late september, Matt Cutts, head of Google’s anti web spam team announced that Google where about to role out an algorithm that would reduce low quality exact domains match in its SERP. As a result many websites have suffered a reduce in numbers to there site and sometime have even completely gone off the radar (the real spammy ones that is).

It’s a been a long time coming but personally I didn’t expect it to happen so quickly.
When Matt published this, apparently it was to effect around 0.6% of English-US searches and is completely unrelated to the Panda or Penquin update. But by judging by our clients we believe these numbers to be much higher.

In one aspect I canunderstand why Google have done it, but being the devils advocate – this strategy was giving smaller companies the opportunity to rank well in Google as long as other areas of their SEO where intact. And in order for their SEO to be intact, this required research into Google Optisation and its techniques. Therefore additional interaction and education was needed with Google and their web team. Everyone’s a winner!!

Combining good genuine content, great on-page optimsation, and a social love, I believe everyone is still fair game as long as they don’t try and cheat the system; giving SME still an opportunity to achieve great results by being truthful and focusing on an area on Google Search which they are good at.
I will be doing some research on how we should proceed if like me, you have keyword rich domains within your online marketing strategy and what to do next.


This week, Mashable has given us a great insight into the way that social media has transformed between the 2008 Beijing Olympics and London 2012. Over the past four years, Facebook, Twitter and YouTube have become powerhouses of knowledge and news, and this summer more than ever the world will be experiencing the Games through social media. The appeal is in the convenience. Your Facebook & Twitter feeds and your YouTube digest can now be tailored specifically according to the things you really care about. So if you want to keep up with the Games, you don’t have to navigate away from the rest of the lifestyle bubble that is your virtual world.

Social media mashup website olympics.sportrightnow.com offers an amalgamation of information from Facebook, Twitter and YouTube, which in theory is perfect for getting all-round updates on the action. It feeds from the media, the public and the athletes themselves, so if you’re looking for comprehensive reports on every aspect of the Games, then Sportrightnow seems like a great place to stay in the know.

However, it does take away that personal element that you get using and browsing through your personal profile, as ‘you’. Even the website itself admits to only hoping to be ‘the next best thing’ after live Tweets about the Games. As consumers, it seems that whilst we do like to have everything in one place, we don’t like change – and this is why no mashup site is expecting to take significant amounts of traffic away from the social media giants.

Another development since Beijing 2008 is that we can now follow our GB stars’ own personal stories through Twitter. In the past four years, thousands of celebrities have begun to use Twitter as their main port of direct contact with fans. Throughout the Olympics, athletes can add a more intimate aspect to their journey. Fans can support the athletes through social media, and now Team GB can help the public to understand a more ‘real’ side of London 2012.

The gap between the tech world and the real world has closed dramatically since the last Olympic Games, and with social media making the internet more user-friendly than ever, this is a trend set to continue for many Games to come.


Louis Vuitton have taken integrating lifestyle and digital to the next level with their latest designer app. Any company today with basic digital presence maintains an active Facebook page in order to connect and engage with its customers, but the best outcome that a business can hope to get through liking and sharing is that their activity goes viral.

Whilst noticing a post made by a company is of course a step in the right direction in terms of marketing, relatively few go on to discover more about what a brand has to offer by visiting their website. It is all too easy to look at a sharing competition, share the link and like the page in the hope of winning £100 and a crate of Red Bull without even realising what the company does or what it has to offer. By the nature of their design, websites will always be more comprehensive and informative than social media pages.

In response, Louis Vuitton have come up with a way of being needed by the public. With thousands travelling abroad on vacation this summer, Louis have introduced an app called The Art of Packing. We’ve all been there – wishing that expandable insert was just a bit more expandable for the six pairs of heels, three maxis and eight bikinis essential for a long weekend in Newquay. So who better to teach us the doctrine of luxury ergonomics than the big LV themselves?

The app features a step-by-step tutorial on how to pack everything you need, with three suitcase styles to choose from (just don’t go confusing your Azler with your Pégase). Whilst the suitcases used in these demos might cost more than the holiday itself, the idea behind the app holds a particularly unique value. Louis Vuitton are engaging current and potential customers alike by offering a service practical for us all. The service relates directly to the brand, working as a sort of advert that the public are being drawn to watch. It’s like warm advertising. The app covers the mobile side of things, whilst there are links straight to Louis Vuitton collections, keeping ease of access optimal.

So fedoras off to Louis Vuitton for producing a tech-savvy, topical marketing strategy that for once thinks outside the (beautifully-packed) box.


We welcome you back to another exciting edition of our weekly news. And this time, we entail news related to the triumph of the Indian team in the cricket world cup, good news for online advertisers and it’s out reach capabilities on all platforms; specifically with social networking environments.

A great victory for India and a well deserved one; what with 23 years gone by chasing the dream, India finally grabbed the cricket world cup! Kudos! The team had its sight set on the same with a burning fire in their hearts, as it was the last world cup for the cricket legend Sachin Tendulkar. Due to this, the team had dedicated itself for the win and wanted to be the ones to enjoy the spoils. A heart felt congratulations to the team and the country from all of us at the London digital agency as we had one hell of an entertaining day cheering the boys in blue!

Good news for the online advertising fraternity as reports suggest that it has now smashed through the £4 billion barrier meaning that it now accounts for over a quarter of the advertising expenses splurged in the UK. A staggering 12.8% increase has been analysed for online advertising in the year 2010; a growth rate of phenomenal increase from 2009, three times more to be precise.

Conversely, a massive growth opportunity for online advertising arose from social network platforms which saw an unparalleled increase of almost 200%. Social networking giant Facebook offer a Pay Per Click option which is centred around the unique information contextual to their users and also endorse Facebook ‘Deals’ and sponsored page posts; all of which have established themselves as a fruitful way of promoting big brands. Nonetheless, these methods have now initiated SME’s to take hold of these prospects as well.

However, Facebook has not been the only one to implement the usage of these advertising channels. Twitter offers sponsored tweets, promoted trends and promoted accounts; and these techniques can be attributed to gaining enhanced broadcasting capabilities on the ever expanding micro-blogging website. Others social advertising mediums include YouTube, which is quite popular for its spectrum of viral campaigns and has in current times, acted as an advertising hub to endorse videos, banners, mobile apps and the likes of such. Furthermore, video advertising also saw an increase of two fold in 2010.

Alternatively, traditional advertising methods such as print, radio and outdoor are recuperating from their ill scenario during this economic downturn whilst TV expenditures also seem to be rising as against last year.

But in all honesty, it seems a little bleak that the traditional channels would be able to exuberate the kind of returns that online advertising portrays ever again with stats suggesting that the online spend proportion would continue growth all through 2011.

Thats all for this week. Tune in again next week for more of our on goings and other news on technological advancements.


MySpace recently lost 10 million unique users. All of these staggering numbers fell in just a month’s time at the commencement of this year according to new figures.

This sheer descend has been attributed to another round of extreme redundancies at the start of 2011 further quantified by the expansion of Facebook, which now sustains 30 million registered users in the UK alone.

In a report presented by comScore, their statistics suggest that MySpace lost 10 million unique users in between January and February of this year thereby lowering their total from 73 million to 63 million in a time span of four weeks.

At round about the same time in the year gone by, when site initiated the first in a set of massive relaunches, MySpace enticed a total of 95 million unique users.

Mother company News Corporation still hopes to make a sale of the sick social networking platform that initially had hopes to revive the same via streaming services, MySpace Music and its rather refreshed focus on entertainment related content.

At the commencement of this year, MySpace chief executive made an announcement about 500 staff members being made redundant whilst also cutting down on international operation to do away with staff.

The site is a subsidiary of News Corporation and has been pushed away from the grid due to Facebook in the last two years. Moreover, due to the major round of redundancies initiated last year, which saw the US manpower reduced by 400 jobs, thereby getting the total to 1,000 and furthermore, international operations also reduced from 450 to 150, these have nonetheless not been able to cover up the large financial losses; thus further cost cutting.

In the words of a senior digital executive while speaking to The Telegraph he said, “MySpace lost $100 million in the first quarter last year. To get it back on track is going to require a massive investment – one which News Corporation it not prepared to make. It has many other priorities to put its money into. So instead, it needs to keep taking costs out of the business while it’s still in its hands.”

In the month of November 2010, Jones declared to The Telegraph, that MySpace had completed its vision of being a social network and also stepped back from being a direct rival to Facebook.

And in the words of Jones: “MySpace is a not a social network anymore. It is now a social entertainment destination.”

The ill struck site saw its UK audience being cut to a half at about 3.3 million monthly visitors, reports of which were presented in July 2010. Therefore, the company is now in all hopes of rekindled triumph with their return to its original music and content roots.

Further on, Chase Carey, Chief Operating Officer of News Corporation said that a sale or even mergers, with the internet giants like Yahoo or AOL were a handful of considerations being scrutinised.

He added, “There are opportunities here to do 20 things [with MySpace] but that doesn’t mean you’re going to do any of the 20. If there’s something there that makes sense you ought to think about it,” he said.

Earlier, Carey was heard saying that the company’s engineers had done a “very good job” at re-sculpting MySpace in a bid to keep at par with then rivals Facebook and Twitter. He added that it would have been quite a daunting task to have tried to sell MySpace before its make over.

News Corporation has procured MySpace for $580m (£373m) in 2008. The asset was momentarily valued at $12bn at the time when News Corp had a go at merging the same with Yahoo in 2007.

 
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