Google Display Advertising Ad Banner Sizes for Remarketing

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Do you need help to make your Ad Banner? Follow these tips to know more about size and format.

When coming  up with an online web marketing strategy, ensuring your conversion rate optimisation is on point means using as much of Google’s available tool online. One of them is Remarketing.. Probably one of the best form of advertising on the web currently. For those that don’t know Google allows you retarget user that have surfed on your website before. So what do you need..

First of all your banner needs to be small, the best format is .gif or .png and make sure it does not exceed 150kb.
Anyway Google accepts also .jpeg and .jpg files.

 

Now let’s see the sizes… The ones most popular are in bold.

  • 468 x 60
  • 728 x 90
  • 970 x 90
  • 250 x 250
  • 200 x 200
  • 336 x 280
  • 300 x 250
  • 240 x 400
  • 120 x 600
  • 160 x 600
  • 300 x 600 (New Half Page, 2013)
  • 320 x 40 (New Mobile Ad, 2013)

 

If you need to promote multiple services, separate ads for each service and specific remarketing tags on each page is more efficient than make only one banner ad.

 

Anyhow, pay attention to cover the following three advertising basics:

  • Address the need
  • Provide a benefit
  • Call to Action, so tell the customers what they have to do.

 

 
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