Have you got social networks’ account for your business?
Do you know what engagement means?
If it’s “yes” only the first answer make yourself comfortable and read the whole article… you are going to improve your social media marketing.
Maybe you have always thought that the number of followers on social network is the most important thing, but actually it isn’t as important as the amount of interaction you get out of your fans. Engagement is exactly this: the all things your followers or fans do to interact and engage with your business. They can interact in lots of different way as brands can try various strategies to engage their audience.
Why this is so important? Try to imagine your fan page Facebook with 10,000 fans but only 100 of them interact with you, and the same fan page with 1,000 fans but all of them are active and share your content. The goal you have to reach is the quality of your audience than the quantity: if people are really interest in which you publish they’ll share the content with friends that maybe have the same interest… creating a chain that feeds on itself and promotes your brand.
Let’s look now at some ways to increase engagement on your social media, advices that are suitable for various social networks like Facebook, Twitter and Google+.
One of the keywords is photo: sometimes photos can say more than a text and people prefer look at images than read. Original photos related to your business can make users four times more interactive than text post. Also video is an important aspect that create engagement, thanks to its ease of sharing (eg via YouTube) and its entertainment.
The best way to get people talking on your social network is make question, which could be of different type, but it is better give priority to open and thought provoking question because you want to start a long conversation… but remember to reply and like the answer of your followers, to show that your brand listen them. You can also ask people to do something instead of answer a question: in this case we can talk about Call to Action, for example you can ask fans to click Like if they agree what you write, or retweet your status, and so on.
You must pay attention to the timing too. You have to know your target and publish content when they are available and can surf on the social network. To make an example, for Facebook it’s good upload content at noon or after 7:00pm. And what about the frequency of posting? You must think about the quality instead of quantity: one article of good quality per day is more profitable than two or four mediocre articles.
So, how are you engaging with your customers on social media?
Have you ever used any of these tactics?
These are only some advice to improve your social media strategy, but they are enough as starting point and brainstorm.