Google Web Analytics

Using Google Analytics enables Digital Broadcasters and its clients businesses to derive a “performance-focused marketing strategy.”

The free website statistics service is used by about 60 percent of the 10,000 most popular websites in the world. Google Analytics can track visitors from all sources, including search engines, digital advertisements, pay-per-click networks, email marketing campaigns and digital collateral such as links within PDF documents. Google Analytics services are offered by leading Digital agency and Web marketing companies.

Google Analytics was developed by Urchin Software Corporation. The software has undergone major changes since it was officially introduced by Google after the search engine major bough Urchin Software Corporation in April 2005.  The application was enhanced with more advanced features and simple applications.

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For those interested in numbers, Google Analytics can generate up to 85 different reports that give insights to website owners and online marketers about the performance of their website. It includes the number of page views, the Web site page that has got the most page views, time spent by each visitor on a page, and much more.

The web analytics tool from Google can also track which ads are driving the most visitors to your site and also track the performance of different marketing campaigns like AdWords, Adsense and email. It can track landing page quality and conversions (sales of a product, signup of a newsletter, lead generation, etc.). This data can be used to optimise or cull campaigns.

To add to this, Google Analytics can construct interactive reports and track for countless attributes. The amount of data supplied through this analysis is prodigious for marketers. The tool’s ability to track browser features is a boon to Web designers to make informed decision about website designs. For example, the Analytics will tell you about the connection speed and screen resolution of your visitors and information whether their browsers support Flash and Java.

An exciting feature of Google Analytics is its geographical map overlay that generates a Flash-based map of the world to show you the regions where your traffic comes from. Another feature, the site overlay mechanism, superimposes click statistics on top of your actual page, allowing you to know what the users are clicking.

To enable Google Analytics in your website, you need to install the Google Analytics tracking code, which is a small JavaScript snippet that is added to each page of your website. The snippet can be added manually or have automatic plugins.

For more information on how Digital Broadcasters can help with your project, or talk about another web design company; find out more on Google Web Analytics solutions by contacting us on email sales@dbnm.co.uk or pick up the phone and dial 020 7477 2269

 
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