There are many methods to optimise your text other than implementing keyword density. As per our London digital agency, text formatting can be defined as the usage of bold, italics, font size and word placement to enhance the significance of your page subjected to your keywords. Moreover, making your keyword bold and/or increasing the font size would surely add substance to it in the algorithmic ways of the search engines. Another deleterious way is to place your keywords in the first and the last sentence of the body copy which again, improves the probability of your page being seen as well. Thus, keeping all the above in mind, here are a few pointers to keep your article or blog super optimised:
1) Place your keyword in the title
2) Include your keyword in the first and last sentences
3) Bold your keyword both times
4) Wrap your keyword in the first and last sentences with h1 and h2 tags respectively
and here’s the final tip for internal linking or backlinking
5) Use your keyword as anchor text AND bold it
The above mentioned last trick is frequently overlooked. All of these tactics amalgamated are essential steps for on page optimisation as these are things that many people never look into or forget about.
But the one on page optimisation gaffe that many people make is the negligence of your link profile and how the same is linked out. Do take our website design London agency’s word for it; the links directed to your site are certainly not the only ones that affect your rank.