Blogs are now part of everyday life. Top blogs are trusted information sources as well as authoritative review and opinion sites. A company blog is a great way to gauge customer reaction to new products or services. A well-written, well-promoted blog can be an effective cost-free way to promote products and services.
The word “blog” is short for web log, and describes a website that is an ongoing diary. Personal blogs contain thoughts and comments of individuals, while corporate blogs can be used to promote text, images, video and links. Blog entries show up in reverse-chronological order. Blogs tend to be concentrated around one topic or concept, and they encourage readers to comment on the blog contents, thus encouraging the development of a social network around a product or service. Blogs have been around for about a decade, and though they aren’t new, they are integral to a business’s web 2.0 strategy.
How can Digital Broadcasters’ blogs help your company?
Blogs are great tools for raising issues, announcing new information, and getting feedback. Individuals have known the power of blogs to build communities for years, and now businesses are getting in on it as well. Business blogs almost always have to be more strict about content and form than individual blogs, but they are still a great way of getting honest feedback from interested parties.
Digitalbroadcasters can advise your company and help you establish blogs and map out a blog strategy so that you can get your information out to as big a readership as possible but still maintain control over the content.
Some companies use Facebook as their blog platform, and this can work out well because Facebook makes it easy to incorporate images, videos, and text into a Facebook page. There are over 100 million active users of Facebook, and it is the fourth most trafficked website according to ComScore. There are 6 million active Facebok groups and users speak more than 20 languages. Even if you choose another platform for your blog, having a Facebook account is a good idea for the sheer numbers that it reaches.