Search engine optimisation is essential if you hope to establish a strong presence on the Web. After all, it doesn’t matter how great your site is or how wonderful your products and services are if no one can find your site!
With search engine optimisation, you utilise a number of tricks of the trade that will improve the likelihood of your web site being found by your target audience. This is because search engine optimisation techniques are used specifically to please the search engine spiders that crawl over your site. If done properly, the spiders will find your site to be valuable and relevant to specific topics. As a result, your site will enjoy a higher ranking on the search engine search results page.