Everyone’s all gaga about backlinking and this seems to be the one and only area of SEO that everyone wants to imply today. It is now time for us to retract from other’s websites and focus on ours.
Many a times, on-page optimisation is not provided the attention it should be attaining. But do note, it is your on-page SEO efforts that would lay the fundamentals for all your off-page optimisation techniques. In this next set of excerpts, we would throw light on getting accustomed with all the basics namely, domain names and title tags. Apart from the above mentioned we would also peer deeper into less acknowledged territory about on-page optimisation. It entails areas of stemming, outbound links, synonyms usage and much more.
It has been noted with the evolution of SEO techniques that the domain name plays a pivotal role and has a massive effect on the ranking system of websites. Integrating an EMD (exact match domain) for your preferred keywords is going to do wonders for your ranking. Nonetheless, this is not the only imperative factor for your triumph. Many businesses today opt for a domain name that they could endorse as a brand. A significant aspect is factored on what you are trying to do with your site. Say you are developing a rather small niche site focussing on a single keyword. This surely calls for you to acquire for yourself a EMD.
But what if the EMD is not available?
Do not worry. This is quite a common occurrence for many web marketers. Looking at it from an SEO perspective, do try to opt for an EMD with a non -.com extension primarily. If these are all taken, then make sure you pin another word at the end of your domain name. Although it would be slightly longer to concur with, it would nevertheless provide you the same SEO benefits. And for those slightly less informed, it is always wiser to commence your domain name with your first and foremost keyword. An example of the same could be when its better to choose “dogtraineronline.com” than “mydogtrainer.com”.
Another key ingredient is to apply your domain name as singular as well as plural form of the integrated keyword. Web giant Google now implements a process called “stemming” to which, the algorithms can now acknowledge the plurality of words that end with “ing” amongst others. Adding plurality features to your desired domain name would subject your rank as effectively as it does for the singular version. These fundamentals can thus be applied to other elements such as title tags, header tags and meta tags.
Tune in tomorrow for another great resourceful insight about on-page optimisation. Thanks for reading!