All posts tagged Digital Web Agency

Today, more people than ever are using their mobile phone to access the internet. Prediction says that mobile internet use may exceed desktop internet use by as early as 2014. Due to this change in how people browse, web designers have to shift their focus to the mobile presence of their websites.mobile internet

There are three main routes that they can choose to take in regards to how their website functions: Adaptive web design, Responsive web design or entirely separate mobile sites. Each have their advantages and disadvantages, and its a complicated choice as to which makes more sense for developers to use.

Unbenannt-1 copySeparate mobile sites redirect the user to a different URL when the sites detects they are on a mobile. These mobile sites are entirely separate, with different layout and URLs, but they function similarly to the main page. They may offer similar, less, more or completely different options than the main site.

Adaptive web design fixes features on a site one-by-one in response to what deviceyou are accessing the site with. There are several approaches to adaptive sites.  They can replace certain elements (such as replacing a large menu bar with a smaller drop-down menu,) add elements (such as inserting a GPS or phone button that wouldn’t work on a desktop,) take away features and content (that might seem extraneous for the mobile site) or swap elements around in other ways beneficial to the device it is being accessed on. A common adaptive change is for the images and content to be replaced with smaller images when the detected screen size is smaller.Untitled2 copy

Responsive web design is when every element of the entire main website is designed to resize and reorganize correctly based on the browser window size (or other defining factor) through which it is being accessed. This way, it’s the same site on both an iPhone or a desktop. It is made to prioritize important parts of the site, organising them in the forefront as the site elements change layout/spacing/size to neatly fit whatever browser size it’s being accessed on- which includes anything from desktops, to tablets, to mobile screens. Instead of swapping out elements for different mobile elements, like adaptive design, it simply takes the same page and rearranges it, using a fluid grid. Changing the browser window’s size on a desktop screen demonstrates this effect, as the elements rearranges and slide around fluidly in responsive to the size of the window. Technically, responsive web design is a subset of adaptive web design, but is more recent and more complex.

Untitled5 copyOne crucial concept when it comes to choosing what kind of mobile site to use is that of “content parity.” Content parity is the idea that users should not be at a advantage depending on what device they are using to browse. The same content should be available across all platforms, and no pages should end with error messages reading. ” This concept not available on mobile.” In regards to this, responsive web design has the advantage. It’s a way to have the mobile and full -sized sites have all the same content, and have no discrepancies between them. Because its the same elements, getting resized and moved around, it’s almost the same experience from device to device. However, responsive design has its flaws too. Due to the complex nature of it, it takes a lot more time, money and hard work to create a responsive design–because in doing it , the entire main website has to essentially be redesigned . In addition, its complex nature means there is a lot of room for error. It is not uncommon for navigation bars or images to scale or move incorrectly on responsive websites. Another issue is that responsive web design is harder to explain to clients, since they are much more complicated than static websites of which most people are knowledgeable.

Untitled7 copyMany major business and brands now have responsive web platforms, and it continues to grow in popularity as an option. Some notable responsive sites include Microsoft, Barack Obama’s campaign site, grey Goose vodka and Boston Globe. More and more universities and business are using responsive sites as a way to tackle the issue of increased mobile.

Separate mobile website have their own strengths and weakness. Generally, the biggest issue with having a redirect to a mobile website is that the two are not hosting the same content. There is a large change for disparity between them. Also, while sending links out from a mobile site, the URL is different for mobile links. Because of this, the content often does not display correctly on a desktop if it does not know to redirect. In addition, mobile sites often leave out a lot of the elements of the main site, which can prove problematic. Aside from these flaws, mobile sites can still work, and are often utilized. If designed properly, they can be similarly as functional as an adaptive or responsive website.

Adaptive website have their advantages and disadvantages as well. Adaptive and responsive are more similar than it first appear- both tackle the same task of having the mobile experience be the same page as the desktop experience, but altered for mobile usability. Sites can use a combination of both adaptive and responsive elements. There are some problems unique to the adaptive design experience. However, one complication is the way that images are changed due to the device accessing it. The problem is that  the way images display doesn’t  just depend on the size of the browser. It also matters what the screen resolution of the device is, and the bandwidth–and these factors can be independent of one another, so images may not always properly adapt (with responsive design, they are resized on a sliding scale instead of being replaced). Another issue is because the adaptive site is the small full site with certain elements changed, it might be slow to load all of the site’s features.

There is no definitive answer for what  the “best” approach is. Responsive web design may be popular, but it is not without its flaws. In the end, the most important fact is that many people primarily access the web with their smartphones, and the numbers are only going up, it is no longer an option for mobile experiences to be lacking. Keeping content parity, ease of use, cost and  difficulty of production and other factors in mind, companies can make the right choice for what their personal needs are. As more and more people use their phones to access the internet, the blurrier the line between “full-size” and “mobile” sites will be.

Reference:


http://www.cloudberrycreative.com/blog/adaptive-design-vs-responsive-design-2/

http://mobile.smashingmagazine.com/2012/08/22/separate-mobile-responsive-website-presidential-smackdown/
http://www.linkedin.com/answers/technology/web-development/TCH_WDD/961492-23942997
http://www.netmagazine.com/features/top-responsive-web-design-problems-and-how-avoid-them
http://johnpolacek.github.com/scrolldeck.js/decks/responsive/
http://mediaqueri.es/
http://bradfrostweb.com/blog/mobile/content-parity/
http://www.lullabot.com/articles/responsive-adaptive-web-design
http://bazclark.com/2012/06/adaptive-responsive-or-mobile-first/
http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Key-Findings.aspx
http://www.idc.com/getdoc.jsp?containerId=prUS23028711



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This week, Mashable has given us a great insight into the way that social media has transformed between the 2008 Beijing Olympics and London 2012. Over the past four years, Facebook, Twitter and YouTube have become powerhouses of knowledge and news, and this summer more than ever the world will be experiencing the Games through social media. The appeal is in the convenience. Your Facebook & Twitter feeds and your YouTube digest can now be tailored specifically according to the things you really care about. So if you want to keep up with the Games, you don’t have to navigate away from the rest of the lifestyle bubble that is your virtual world.

Social media mashup website olympics.sportrightnow.com offers an amalgamation of information from Facebook, Twitter and YouTube, which in theory is perfect for getting all-round updates on the action. It feeds from the media, the public and the athletes themselves, so if you’re looking for comprehensive reports on every aspect of the Games, then Sportrightnow seems like a great place to stay in the know.

However, it does take away that personal element that you get using and browsing through your personal profile, as ‘you’. Even the website itself admits to only hoping to be ‘the next best thing’ after live Tweets about the Games. As consumers, it seems that whilst we do like to have everything in one place, we don’t like change – and this is why no mashup site is expecting to take significant amounts of traffic away from the social media giants.

Another development since Beijing 2008 is that we can now follow our GB stars’ own personal stories through Twitter. In the past four years, thousands of celebrities have begun to use Twitter as their main port of direct contact with fans. Throughout the Olympics, athletes can add a more intimate aspect to their journey. Fans can support the athletes through social media, and now Team GB can help the public to understand a more ‘real’ side of London 2012.

The gap between the tech world and the real world has closed dramatically since the last Olympic Games, and with social media making the internet more user-friendly than ever, this is a trend set to continue for many Games to come.


Louis Vuitton have taken integrating lifestyle and digital to the next level with their latest designer app. Any company today with basic digital presence maintains an active Facebook page in order to connect and engage with its customers, but the best outcome that a business can hope to get through liking and sharing is that their activity goes viral.

Whilst noticing a post made by a company is of course a step in the right direction in terms of marketing, relatively few go on to discover more about what a brand has to offer by visiting their website. It is all too easy to look at a sharing competition, share the link and like the page in the hope of winning £100 and a crate of Red Bull without even realising what the company does or what it has to offer. By the nature of their design, websites will always be more comprehensive and informative than social media pages.

In response, Louis Vuitton have come up with a way of being needed by the public. With thousands travelling abroad on vacation this summer, Louis have introduced an app called The Art of Packing. We’ve all been there – wishing that expandable insert was just a bit more expandable for the six pairs of heels, three maxis and eight bikinis essential for a long weekend in Newquay. So who better to teach us the doctrine of luxury ergonomics than the big LV themselves?

The app features a step-by-step tutorial on how to pack everything you need, with three suitcase styles to choose from (just don’t go confusing your Azler with your Pégase). Whilst the suitcases used in these demos might cost more than the holiday itself, the idea behind the app holds a particularly unique value. Louis Vuitton are engaging current and potential customers alike by offering a service practical for us all. The service relates directly to the brand, working as a sort of advert that the public are being drawn to watch. It’s like warm advertising. The app covers the mobile side of things, whilst there are links straight to Louis Vuitton collections, keeping ease of access optimal.

So fedoras off to Louis Vuitton for producing a tech-savvy, topical marketing strategy that for once thinks outside the (beautifully-packed) box.


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Digital Broadcasters are experts in the field of interactive website design. Our award-winning interactive website design team bring you the very best in interactive brand strategy, building the public’s trust in your brand, whilst our in-house design team make your live website reach its full potential by focusing on user experience.

We understand that interactive websites especially must be easy for your user to navigate around, and our developers work to marry the most user-friendly experience with beautiful and innovative interactive website design.

Find out just how much we can do for you

Feel free call us on 020 7477 2269 to find out more about how we can help to maximise your online presence, visit our friendly advisors in our London head office for a chat.


With a strong focus on aesthetics, we keep it modern and clean-cut whilst incorporating quirky custom designs created uniquely for you.

We can make your website as exciting, unusual and modish as you like, and email campaigns and print designs can be created with a similar feel if required. So whether your business’s audience is younger or just ‘alternative’, we utilise the right language and visuals to correspond with their style.

Get in touch

Call us on 020 7477 2269 to find out more about how we can help to maximise your online presence, or visit our friendly advisors in our London head office for your free consultation.

 
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