All posts tagged London Digital Agency

Digital Distributed Live

Streaming Video Broadcasters

  • Live broadcasting
  • Intelligent Distribution
  • Reducing Bandwidth Costs
  • Enabling Peer to Peer

Our services aim to reduce the cost of broadcasting over the Internet by upto 80%

Broadcasting media is increasing rapidly in both usage and quality, and as a result broadcasters and corporations face an ever-increasing bandwidth and server cost to meet the demands for applications. such as E-Gigging and teleconferencing and general Video streaming. The way streaming is currently published, each viewer inflicts a direct cost for the broadcaster, and as a result the Internet is not yet a financially viable mass medium in comparison to terrestrial TV or radio.

This is where Digital Broadcasters have managed to change things around.



Keyword rich domains in my eyes use to be the most powerful asset that a companies website could own. Google would look at this as a starting point when crawling a website and publishing its ranking on SERP – therefor the first thing Google robots used to register when crawling a website was this.

How more so with exact-match domain, for example “usedcars.com rather then companynameusedcars”. These on-page tactic its is know as a fact are considered rather influential as far as Google is concerned. Most probably followed by the Title tags and H1 embedded code. Many companies have now used and abused this and purchased many gold domain names, some at a premium and some even smarter and more dedicated website “at cost”.
Well guess what? Google are now clocking on to this and have changed their approach as far as domain names are concerned.

web spam team announcement

Matt Cutts, head of Google's web spam team announcement

During late september, Matt Cutts, head of Google’s anti web spam team announced that Google where about to role out an algorithm that would reduce low quality exact domains match in its SERP. As a result many websites have suffered a reduce in numbers to there site and sometime have even completely gone off the radar (the real spammy ones that is).

It’s a been a long time coming but personally I didn’t expect it to happen so quickly.
When Matt published this, apparently it was to effect around 0.6% of English-US searches and is completely unrelated to the Panda or Penquin update. But by judging by our clients we believe these numbers to be much higher.

In one aspect I canunderstand why Google have done it, but being the devils advocate – this strategy was giving smaller companies the opportunity to rank well in Google as long as other areas of their SEO where intact. And in order for their SEO to be intact, this required research into Google Optisation and its techniques. Therefore additional interaction and education was needed with Google and their web team. Everyone’s a winner!!

Combining good genuine content, great on-page optimsation, and a social love, I believe everyone is still fair game as long as they don’t try and cheat the system; giving SME still an opportunity to achieve great results by being truthful and focusing on an area on Google Search which they are good at.
I will be doing some research on how we should proceed if like me, you have keyword rich domains within your online marketing strategy and what to do next.


Channel-4-04

This week, Mashable has given us a great insight into the way that social media has transformed between the 2008 Beijing Olympics and London 2012. Over the past four years, Facebook, Twitter and YouTube have become powerhouses of knowledge and news, and this summer more than ever the world will be experiencing the Games through social media. The appeal is in the convenience. Your Facebook & Twitter feeds and your YouTube digest can now be tailored specifically according to the things you really care about. So if you want to keep up with the Games, you don’t have to navigate away from the rest of the lifestyle bubble that is your virtual world.

Social media mashup website olympics.sportrightnow.com offers an amalgamation of information from Facebook, Twitter and YouTube, which in theory is perfect for getting all-round updates on the action. It feeds from the media, the public and the athletes themselves, so if you’re looking for comprehensive reports on every aspect of the Games, then Sportrightnow seems like a great place to stay in the know.

However, it does take away that personal element that you get using and browsing through your personal profile, as ‘you’. Even the website itself admits to only hoping to be ‘the next best thing’ after live Tweets about the Games. As consumers, it seems that whilst we do like to have everything in one place, we don’t like change – and this is why no mashup site is expecting to take significant amounts of traffic away from the social media giants.

Another development since Beijing 2008 is that we can now follow our GB stars’ own personal stories through Twitter. In the past four years, thousands of celebrities have begun to use Twitter as their main port of direct contact with fans. Throughout the Olympics, athletes can add a more intimate aspect to their journey. Fans can support the athletes through social media, and now Team GB can help the public to understand a more ‘real’ side of London 2012.

The gap between the tech world and the real world has closed dramatically since the last Olympic Games, and with social media making the internet more user-friendly than ever, this is a trend set to continue for many Games to come.


Louis Vuitton have taken integrating lifestyle and digital to the next level with their latest designer app. Any company today with basic digital presence maintains an active Facebook page in order to connect and engage with its customers, but the best outcome that a business can hope to get through liking and sharing is that their activity goes viral.

Whilst noticing a post made by a company is of course a step in the right direction in terms of marketing, relatively few go on to discover more about what a brand has to offer by visiting their website. It is all too easy to look at a sharing competition, share the link and like the page in the hope of winning £100 and a crate of Red Bull without even realising what the company does or what it has to offer. By the nature of their design, websites will always be more comprehensive and informative than social media pages.

In response, Louis Vuitton have come up with a way of being needed by the public. With thousands travelling abroad on vacation this summer, Louis have introduced an app called The Art of Packing. We’ve all been there – wishing that expandable insert was just a bit more expandable for the six pairs of heels, three maxis and eight bikinis essential for a long weekend in Newquay. So who better to teach us the doctrine of luxury ergonomics than the big LV themselves?

The app features a step-by-step tutorial on how to pack everything you need, with three suitcase styles to choose from (just don’t go confusing your Azler with your Pégase). Whilst the suitcases used in these demos might cost more than the holiday itself, the idea behind the app holds a particularly unique value. Louis Vuitton are engaging current and potential customers alike by offering a service practical for us all. The service relates directly to the brand, working as a sort of advert that the public are being drawn to watch. It’s like warm advertising. The app covers the mobile side of things, whilst there are links straight to Louis Vuitton collections, keeping ease of access optimal.

So fedoras off to Louis Vuitton for producing a tech-savvy, topical marketing strategy that for once thinks outside the (beautifully-packed) box.


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Digital Broadcasters are experts in the field of interactive website design. Our award-winning interactive website design team bring you the very best in interactive brand strategy, building the public’s trust in your brand, whilst our in-house design team make your live website reach its full potential by focusing on user experience.

We understand that interactive websites especially must be easy for your user to navigate around, and our developers work to marry the most user-friendly experience with beautiful and innovative interactive website design.

Find out just how much we can do for you

Feel free call us on 020 7477 2269 to find out more about how we can help to maximise your online presence, visit our friendly advisors in our London head office for a chat.

 
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