All posts tagged SEO

SEO and Tumblr – Can A Picture Be Worth A Thousand Words?

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SEO and Web DesignTumblr is the new kid on the block in the Social Media world, and it’s turning out to be a fairly hefty one to have around.  The impressive growth of the site is a real indicator of what people want from their online experiences – short bursts of entertainment and instant impact.  Pictures really are the way to go it seems.

SEO is a key aspect of building a successful business website.  Because of this, it’s crucial that web development companies keep up to date with all that’s new in both the SEO and website design worlds, so the popularity of Tumblr is raising a few eyebrows in the industry as we consider whether it will influence what we do.

A major aspect of optimization is, and always will be, content, i.e. text that includes the keywords and talks about the subject.  But websites are becoming much more focused on graphics and visual impact for the very good reason that the audience prefers them that way.  This in turn has been recognised to a large extent by the search engines who have made it known that they give more “link juice” to the text tags associated with images and video clips than they used to.  The reasoning is that such graphic features are good for the user experience and so should be considered when judging how a website should rank in search results.  This is turn makes images and video far more relevant for SEO purposes than ever before.

So what does this mean with the emergence of almost purely image based websites like Tumblr?

Tumblr is a hugely popular social networking site, which is growing at a significant rate.  As such, it has now caught the attention of those looking to enhance their web traffic. However, unlike all that was previously considered sacred in SEO, words are not what draws (and holds) the attention of this particular internet society. It’s all about the pictures and videos. In fact the golden rule is – No articles. While this may seem to oppose traditional optimizing, Tumblr does have its role to play.

What a lot of people don’t realise is that associated with every picture and video is a small amount of text – a label; a caption; a description and a link.  Provided these are used sensibly they can have real SEO value that search engines will pick up and apply towards page rankings. Optimize the title by including a key word, do the same with the description, use custom post URL’s that link back to your chosen page or to further posts, and include your key words and phrases in the Atl-text section. This approach allows the image to catch a web surfer’s interest while containing all your key words.

The power of Tumblr is the number of images that can include this information, which linked to the websites’ own high Google Page Ranking make links from this website really worthwhile.  It’s too early to tell just how valuable they are because it takes months to really assess the effects of new SEO strategies, but one thing’s for sure, the future is all about pictures and video.  The search engines are recognising this, so the smart SEO companies are as well.


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We are always eager to make a website live and see the end result of all the hours of designing and coding ! However a few small things can get overlooked, so its important to have a checklist on the final touches.

Our 10 essential checklist will make sure your site is really ready to go live, avoiding time and money after the deadline of a project!

1. Favicon

Favicon is the little icon that appears on a browser tab or window and easily identifies the site.

It can be created easily on http://www.favicon.co.uk/. Browsers will pick it up if the favicon.ico is saved in the root directory, but to make sure they always do add the following lines of code in the header section:

<link rel="icon" type="image/x-icon" href="/favicon.ico" />

2. Titles and meta data

Title is very important for SEO, make sure it is correct.

<title>Digital Broadcasters | Web Design London</title>

Meta data is displayed on search results.

<meta name="description" content="Design and build your website with us" />

3. Cross browser checks

The most popular browsers to check are Internet Explorer 6, 7, 8, 9  and 10, Firefox , Safari , Chrome, Opera and the iPhone. Most old browsers are not in use much but you will be surprised how many businesses still use them! They don’t have to be pixel perfect but the user should be able to use it.

4. Proof Read

Read everything. Even if you’ve already read it, read it again. Get someone else to read it. Spelling and grammar mistakes can be embarrassing!

5. Links

Check all links by clicking on them to make sure they are working and point to the correct destination.

6. Functionality checks

Make sure all forms and other functionalities are working properly. Get it tested by a few people and see if they can use it.

7. Analytics

Installing analytics such as free Google analytics is important to measure the performance of the site.  It will provide details of daily unique hits, monthly page views and browser statistics, all useful data to start tracking from day 1!

www.google.co.uk/analytic

8. Sitemap

Adding a sitemap.xml file to the root directory allows the major search engines to easily index a website.

You can create the sitemap.xml file on http://www.xml-sitemaps.com/ and then upload this to the root directory of the site.

If it’s a wordpress site make sure the Google XML sitemap plugin is installed.

9. Custom error page

If a user lands a page that doesn’t exist, either by misspelling or from an old link, they will be shown a generic 404 error page. This should be edited to direct the user to the homepage or some other part of the website which exists!

10. Back up

It’s important to keep a regular backup of a site if it contains a database.  Make sure all content and images are backed up and available if some error occurs on hosting.

For wordpress sites – install wordpress database backup plugin, which can be set up to automatically email you with update.

For a more extensive checklist to cover everything , from checks related to content and style, standards and validation, search engine visibility, functional testing, security/risk, performance and marketing.

Visit http://www.boxuk.com/blog/the-ultimate-website-launch-checklist

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Keyword rich domains in my eyes use to be the most powerful asset that a companies website could own. Google would look at this as a starting point when crawling a website and publishing its ranking on SERP – therefor the first thing Google robots used to register when crawling a website was this.

How more so with exact-match domain, for example “usedcars.com rather then companynameusedcars”. These on-page tactic its is know as a fact are considered rather influential as far as Google is concerned. Most probably followed by the Title tags and H1 embedded code. Many companies have now used and abused this and purchased many gold domain names, some at a premium and some even smarter and more dedicated website “at cost”.
Well guess what? Google are now clocking on to this and have changed their approach as far as domain names are concerned.

web spam team announcement

Matt Cutts, head of Google's web spam team announcement

During late september, Matt Cutts, head of Google’s anti web spam team announced that Google where about to role out an algorithm that would reduce low quality exact domains match in its SERP. As a result many websites have suffered a reduce in numbers to there site and sometime have even completely gone off the radar (the real spammy ones that is).

It’s a been a long time coming but personally I didn’t expect it to happen so quickly.
When Matt published this, apparently it was to effect around 0.6% of English-US searches and is completely unrelated to the Panda or Penquin update. But by judging by our clients we believe these numbers to be much higher.

In one aspect I canunderstand why Google have done it, but being the devils advocate – this strategy was giving smaller companies the opportunity to rank well in Google as long as other areas of their SEO where intact. And in order for their SEO to be intact, this required research into Google Optisation and its techniques. Therefore additional interaction and education was needed with Google and their web team. Everyone’s a winner!!

Combining good genuine content, great on-page optimsation, and a social love, I believe everyone is still fair game as long as they don’t try and cheat the system; giving SME still an opportunity to achieve great results by being truthful and focusing on an area on Google Search which they are good at.
I will be doing some research on how we should proceed if like me, you have keyword rich domains within your online marketing strategy and what to do next.


Louis Vuitton have taken integrating lifestyle and digital to the next level with their latest designer app. Any company today with basic digital presence maintains an active Facebook page in order to connect and engage with its customers, but the best outcome that a business can hope to get through liking and sharing is that their activity goes viral.

Whilst noticing a post made by a company is of course a step in the right direction in terms of marketing, relatively few go on to discover more about what a brand has to offer by visiting their website. It is all too easy to look at a sharing competition, share the link and like the page in the hope of winning £100 and a crate of Red Bull without even realising what the company does or what it has to offer. By the nature of their design, websites will always be more comprehensive and informative than social media pages.

In response, Louis Vuitton have come up with a way of being needed by the public. With thousands travelling abroad on vacation this summer, Louis have introduced an app called The Art of Packing. We’ve all been there – wishing that expandable insert was just a bit more expandable for the six pairs of heels, three maxis and eight bikinis essential for a long weekend in Newquay. So who better to teach us the doctrine of luxury ergonomics than the big LV themselves?

The app features a step-by-step tutorial on how to pack everything you need, with three suitcase styles to choose from (just don’t go confusing your Azler with your Pégase). Whilst the suitcases used in these demos might cost more than the holiday itself, the idea behind the app holds a particularly unique value. Louis Vuitton are engaging current and potential customers alike by offering a service practical for us all. The service relates directly to the brand, working as a sort of advert that the public are being drawn to watch. It’s like warm advertising. The app covers the mobile side of things, whilst there are links straight to Louis Vuitton collections, keeping ease of access optimal.

So fedoras off to Louis Vuitton for producing a tech-savvy, topical marketing strategy that for once thinks outside the (beautifully-packed) box.


website-award2

Digital Broadcasters are experts in the field of interactive website design. Our award-winning interactive website design team bring you the very best in interactive brand strategy, building the public’s trust in your brand, whilst our in-house design team make your live website reach its full potential by focusing on user experience.

We understand that interactive websites especially must be easy for your user to navigate around, and our developers work to marry the most user-friendly experience with beautiful and innovative interactive website design.

Find out just how much we can do for you

Feel free call us on 020 7477 2269 to find out more about how we can help to maximise your online presence, visit our friendly advisors in our London head office for a chat.


At Digital Broadcasters, we understand that successful websites aren’t built based on a ‘one-size-fits-all’ template. That’s why with custom web design, we take into account any special requirements and listen to exactly what you want your website to represent.

As well as design and marketing, we deal with database design and programming, and all our websites consist of a Central Management System (CMS). It’s all made to fit your requirements.

Let’s talk Digital

Call us on 020 7477 2269 to find out more about how we can help to maximise your online presence, or visit our London head office for a free consultation.

 
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