In the tenure of the dot-com epoch, the average rate of conversion was noted at 1%. As of 2010, the average had doubled to 2% and rising. Acknowledging these numbers that have been filling endless amount of funds into websites, apps or even SaaS has a downbeat effect on your bottom line.
Worry not though; our web design London agency can aid you with the enhancement of conversions courtesy of user testing.
The testing in essence can be conducted on an existing user interface or new wireframes. Factors that make it a usability test are areas such as testing users from a continuum of demographic ethnicities. The methodology in application is task led which means that with this approach, we have measurable variables in conjunction with verbal feedback. Some of our services include:
- We source candidates – you observe
- Benchmark competitors in real-time
- Advanced user testing using eye tracking
- Executive summary headline reporting
Our web design London agency highly recommends usability testing as a small division of the User Centred Design process. Incorporating user tests enables a clear strategic path to resolve business issues before the projects initiation and thereby eradicates ego based decision making as well. And optimising your website regularly with the help of user testing is considered a very pivotal approach to maximising your ROI.
Do have a look at our usability testing section to get a clearer perspective on the subject. Contact us for assistance on these services or any other web related services.