increase page views and returning visitors
Benefits of Usability Testing
Increased return on investment
More visitor page views
More repeat visitors
Better use of development money and time
Lower costs for help calls
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Website Usability Testing takes the form of a simple usability review or an actual workshop where you can learn how customers use the site and what makes them leave. Once you can see your website through the eyes of customers, you gain priceless information that you can use to improve your online presence and ensure that your company succeeds in the online world. Website usability testing has been known to increase sales by an amazing 79% following usability redesign (source: Jakob Nielsen).
Digitalbroadcasters provides different levels of website usability testing based on your business’s needs and budgets. We want to make sure that whenever customer’s visit your website, they don’t go away empty handed.
For example, here’s a quick checklist of usability that you can test against your site right now:
Does it always allow users to use the “back” button?
Does it have an easy to use search box?
Does it display clear, accurate contact information?
Does it make information as easy as possible to find?
Website Usability Workshops
Digitalbroadcasters can perform a website usability workshop to review the objectives of your site and how well users can navigate it and find the information they want. Sometimes the tasks that you consider to be perfectly clear are ones that users have trouble with. That’s the kind of thing a website usability workshop can find out and help you fix.
We recruit relevant candidates for the usability workshops based on age, occupation and other demographics that are important and we question and monitor their behavior while they run through various website usage scenarios. We can even use eye tracking tools to monitor what users see. After the review has taken place, we create a report highlighting problems and providing specific recommendations based on the data collected. We can then work with you to make these changes and test that they have the desired effect.
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Digital Broadcasters Ltd, 26 York Street. London. W1U 6PZ
Existing customers: 020 7477 2269
New customers: 020 7224 4353
Fax: 0870 0417 862