Building successful digital campaigns
As a business, one of the most important things you can do is to establish yourself as a leader within your industry. The way to do this is to create an image of being knowledgeable and up to date on the latest happenings in the industry. Creating interactive games and quizzes is just one more way to create this reputation. If you have a site that offers various pet products for sale, for example, you might create an interactive quiz that tests site visitor’s knowledge in selecting the right dog food. Not only does this engage your site visitors, it also establishes you as an authority in the pet industry.
Of course, interactive games and quizzes does not have to be all about showing off how much your business knows. These are also methods for establishing a relationship with your target audience. If site visitors find your games to be fun or your quizzes to be compelling, they will equate those same emotions with your brand. Establishing these connections is an excellent way to build brand loyalty.
If you manage to build brand loyalty, you will enjoy receiving repeat
customers that are loyal to your product or services even when others
are being offered to them. Obviously, this is the situation that all
businesses strive for…and to think that it all started with a
silly little game on your web site.
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