Building successful digital campaigns
Young people, Jewish, Israeli, vacationers, and couples located within 15 miles of Golders Green between the ages of 21-45.
The challenge we met was to use the site as a promotional type of media for both the strict dietary laws of Jewish family to a trendy place for business lunches. The representation of the restaurant was crucial in that we had to create an image that spoke with the interior of the restaurant as well as its atmosphere. The site needed to display information about the restaurant, opening times, images as well as food items. The type of restaurant was trendy yet cosy. While appealing to the entire spectrum of their target audience and web demographics the website had to speak these messages.
Digital Broadcasters wanted to display restaurant images for this particular client, events, and different information about their establishment that was attractive and easy to use for on online visitors. The features
of the site were the movement from page to page, intro, image organization, menu and its ability to function for weeks without major updates.
Throughout this project we consulted and met with Dizengoff’s owner. We also did slight market research with a competitor comparison versus similar restaurants locally to establish how the design aspect
should be addressed. Our main focus on the layout and design was to create a great visitor impact.
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