Building successful digital campaigns
Northfields are one of the UK’s largest linen rental companies, offering a range of products for private and corporate functions, from tablecloths to napkins. They wanted to further extend their business and we advised that the best way to open up new opportunities would be through a distinctive method of communication. Using state-of-the-art animation and database technology, we produced a tailor-made CD-ROM presentation disc for them to distribute to potential and existing customers.The Northfield products were brought to life as our CD-ROM took the user on a journey around a 3D function room, highlighting all the different services on offer.
Northfields is in need of a revamped presence giving the user access to a variety of Cloth services.
Northfields has the opportunity to put a cutting edge multi-functional
campaign in front of prospective clients. The goals of this multimedia-marketing
Digital Broadcasters specialises in Web marketing and digital
re-vamp solutions, producing Branding campaigns for all.
Below is a brief description of what a user would experience when entering
the site. Please note that this section is not a definite representation
of the site. Sections maybe added, removed or moved.
Home / Splash Page
This is where the client actually enters the site. This page will have
the main site Design, Logo, Company Slogan and Links to central pages.
It is essential that this sector attracts the user, as this is the front
cover of the site i.e. shop front. There will also be a brief description
of what is on offer. If there are any specials or a service that needs
to be promoted this is the page to do it.
This page is where all services provided are offered to the client,
for example, fabrics, cloth, accessories and more. There will also be
a link to a special offers page and an order product page. This page
will give the product range of the company.
This link will provide current special offers, special packages and
discount prices for existing services.
After viewing a fabric and its description the user will also have the
option to select the product in its surroundings. A virtual representation
is produced allowing the user a zoom, rotate, add accessories and even
scatter table facility. Viewing in both birds eye and camera positioning.
Here the monetary transaction between the client and Northfields is
processed. The user will enter their details and order the service they
require online with a Debit / Credit Card integrated service.
The page will only be created if the client has ordered a service and
has been authorised containing the product information, your reference
number and a confirmation number for the client. Please note that this
page will be sent to the client and Northfields by E-mail instantaneously.
History / Information Page
This section will display the user with general information about the
company and its history. The client will be able to download video and
commentaries about Northfields and find answered questions in the faq
Fundamentally the client can contact the company directly through the
site with an E-mail facility using a preset form. A map is also available
to pin point Northfields location for directions etc. This adds confidence,
as many clients are reluctant to order online unless they are sure the
Any user that finds it difficult in obtaining the correct information,
this page will offer a step-by-step representation of how to navigate
the site. A search facility and FAQ (frequently asked questions) will
maximise potential usage.
Multi-media Business Card Package
This will contain an intro using state-of-the-art Visual effects to
dazzle and entice the client. Displaying all information (above) and
bonus features including voice commentaries, short video footage within
a neat graphical user interface authored in Flash MX.
You will realise the following benefits provided by this project.
The long-term benefits of having a web presence are:
The products and services provided by Digital Broadcasters to be used
in this project include many useful and innovative features. Following
is a brief synopsis, which you will be able to benefit from.
Branding – Digital Broadcasters will create
a custom graphic background to match the current look and feel. This
will include a 30 second intro and streaming video and commentary. Look
good when targeting your customer and users will talk about Northfields.
No better advertising then word of mouth.
Content Management System – Sophisticated technology
is used when creating a password protected administration panel giving
you full access to your web site. Change, news items, images, special
offers, products and prices on your site instantaneously.
User Controllable – Our multi-media packages
are designed for ease of use. Visual feedback on buttons, click-able
text and navigation schemes are consistent throughout the site and cd-rom.
Installation of technology – Provide good and easy
to use technology and customers will return to process more orders.
Contact Follow up – Keep track of orders and send
out automated thank you for your order letters re-assuring a better
customer and client relationship. Not just the invoice!
Security and access – An interface construct
for access to the site. Northfields will also have the ability to allot
three personal with a username and passwords for updating i.e. news
items, special offers and prices when needed.
Multi Media Package – Providing a cd-rom business
card package, which will include an introduction with video clips, the
site and two commentaries in English.
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For more information on how Digital Broadcasters can help with your project, or talk about another web design company; find out more on Branding Strategy solutions by contacting us on email firstname.lastname@example.org or pick up the phone and dial 020 7477 2269
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