Tumblr is the new kid on the block in the Social Media world, and it’s turning out to be a fairly hefty one to have around. The impressive growth of the site is a real indicator of what people want from their online experiences – short bursts of entertainment and instant impact. Pictures really are the way to go it seems.
SEO is a key aspect of building a successful business website. Because of this, it’s crucial that web development companies keep up to date with all that’s new in both the SEO and website design worlds, so the popularity of Tumblr is raising a few eyebrows in the industry as we consider whether it will influence what we do.
A major aspect of optimization is, and always will be, content, i.e. text that includes the keywords and talks about the subject. But websites are becoming much more focused on graphics and visual impact for the very good reason that the audience prefers them that way. This in turn has been recognised to a large extent by the search engines who have made it known that they give more “link juice” to the text tags associated with images and video clips than they used to. The reasoning is that such graphic features are good for the user experience and so should be considered when judging how a website should rank in search results. This is turn makes images and video far more relevant for SEO purposes than ever before.
So what does this mean with the emergence of almost purely image based websites like Tumblr?
Tumblr is a hugely popular social networking site, which is growing at a significant rate. As such, it has now caught the attention of those looking to enhance their web traffic. However, unlike all that was previously considered sacred in SEO, words are not what draws (and holds) the attention of this particular internet society. It’s all about the pictures and videos. In fact the golden rule is – No articles. While this may seem to oppose traditional optimizing, Tumblr does have its role to play.
What a lot of people don’t realise is that associated with every picture and video is a small amount of text – a label; a caption; a description and a link. Provided these are used sensibly they can have real SEO value that search engines will pick up and apply towards page rankings. Optimize the title by including a key word, do the same with the description, use custom post URL’s that link back to your chosen page or to further posts, and include your key words and phrases in the Atl-text section. This approach allows the image to catch a web surfer’s interest while containing all your key words.
The power of Tumblr is the number of images that can include this information, which linked to the websites’ own high Google Page Ranking make links from this website really worthwhile. It’s too early to tell just how valuable they are because it takes months to really assess the effects of new SEO strategies, but one thing’s for sure, the future is all about pictures and video. The search engines are recognising this, so the smart SEO companies are as well.