Everybody wants to increase traffic and social engagement on his own website and social networks.
As well as following the tips in our article “How to improve your Social Media Engagement” there is another method very attractive for users wanting to create a competition, usually called Giveaway. People love getting a discount or winning something for free: participating in your contest they will advertise your brand involuntarily.
But how you can make an efficient giveaway?
First of all you have to determine the goal of your competition giveaway: is it for Facebook, Twitter, Youtube…? What does it focus on? And not least, how much will your budget be? It’s really important choose the correct strategy depends the goal and the place of the giveaway.
Second step concerns the prize and the duration of the competition: about the first one you need to offer something tempting but which is consistent with your brand, something that people could want and for which they can “waste” five minutes of their time … something that’s worth it!
The duration of the contest must be neither too short nor too long: in the first case, users would not have enough time to participate (and thus you’d end up having little advertising and few participants), but not too long because users will forget your competition: usually a month is a good compromise.
Now you have all that you need to create your giveaway.
On internet you can find a lot of tools (free too) to help you manage social on the web, dont worry they are not indispensable, but they can make it easier. One of them is Rafflecopter. With the free version you can ask for a like the Facebook fanpage, follow the Twitter account and tweet a message, write a blog comment or create a personal request. It provides you a widget to publish on Facebook, or a link to share everywhere. It will record all entries (which will be displayed in a chart) and finally it will draw lots as many as winners you want.
If you don’t want to use tools like this you can create a suggestive image and share it on your social network asking to like/follow the page/account, like the image and share it with their friends (remember to tell them to put the public privacy of the post shared). At the end of the contest you will need extract the winner and check he followed the all step by yourself.
Even though, you can use both!
The last things that you can do to promote your giveaway are make a great newsletter and send it to your mailing list and try to submit it in other website and social network.
When you will have your winner, you have to send the prize and delete the giveaway,
You have now gained new fans/followers and improved your social engagement to increase your mailing list!